Welcome to Äiti London
AITI means ‘mother’ in Finnish and is the name of this small brand of designer knitwear dedicated to my own mother and to all women.
The ethos behind AITI is to create two closely curated collections of designer knitwear and complimentary accessories each year, that are stylish, lovely to wear and affordable. The look is contemporary but timeless with a clean and simple silhouette that transcends seasons and is appealing to women of all ages.
You can browse through our knitwear section for a fabulous selection of jumpers or have a look at some outfits we have put together for you to choose from. If it is a special gift you are looking for, then all our items can be individually gift wrapped in beautiful AITI packaging.
Quality and sustainability are as important to AITI as good design. We produce limited quantities of clothing that are both beautiful and timeless and can be worn through changing seasons and fashions due to their quiet elegance and recurring colour palette coordinating with past and future collections. Our signature scarves and shawls with our unique prints are the perfect complement to our AITI knitwear and provide an effortless way to update a favourite piece from a previous season, adding new interest through pattern and colour.
The choice of yarn is dependent on the season, but will focus mainly on wool, cotton and cashmere, plus mixes thereof, from suppliers with sustainable credentials as sourced by our factories in Nepal and China. We work with these factories very closely monitoring all aspects of our production from prototype to finished garment and ensuring that our high-quality standards are met. We invest time and effort in building a good understanding of our partners to form strong working relationships, which we will nurture going forward.
The AITI collection features a recurring muted colour palette of black, grey and navy through the seasons, enhanced with the injection of white or ivory the occasional splash of colour to brighten the look. Essentially, I would like an item from AITI to be a staple to have in your wardrobe to transcend seasons and for you to enjoy wearing it again and again.
I hope you enjoy browsing the Autumn collection on our brand-new website as much as I have enjoyed the creative process. I design for you and would love to receive any feedback you may have on the collection or the website.