ÄITI London -Nordic style designer knitwear and accessories.

Get 20% off your first order





Contemporary, yet timeless.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Welcome to Äiti London

AITI means ‘mother’ in Finnish and is the name of this small brand of designer knitwear and scarves, dedicated to my own mother and to all women. Our pieces are stylish, lovely to wear and affordable, appealing to women of all ages.

We hope you enjoy browsing the Autumn collection. We design for you and would love to receive any feedback from you.


Quality and sustainability are as important to AITI as good design. We produce limited quantities of knitwear, scarves and outfits that can be worn through changing seasons and fashions due to their quiet elegance. Our recurring colour palette means that pieces from seasons past and present can sit comfortably together in your wardrobe. Our signature scarves and shawls with our unique prints are the perfect complement to our AITI knitwear and provide an effortless way to update a favourite piece, adding new interest through pattern and colour.

Our choice of yarn is dependent on the season, but will focus mainly on wool, cotton and cashmere, plus mixes thereof. We use suppliers with sustainable credentials sourced by our factories in Nepal and China. We work with these factories very closely to monitor all aspects of production – from prototype to finished garment – ensuring that our high quality standards are met.

The AITI collection features a recurring muted colour palette of black, grey and navy through the seasons, enhanced with injections of white, ivory the occasional splash of colour to brighten the look.

My dream is for AITI pieces to be your wardrobe staples that transcend seasons and bring a smile to your face each time you wear them.

  • No products in the basket.